/ Project
Valvoline Honduras - Maximum Power Campaign
Video Production
Google Ads
Facebook Ads
Brand awareness
Content creation
Application
Create a nationwide campaign that helps maintain the same or higher turnover level as the previous year through promotional means.
Solution
Working on the popular phrase of the Honduran "I'm fighting" when asked how he is, the Valvoline Maximum Power campaign was born. It is because the working Honduran, the everyday Honduran, the one who is not held back by anything, can go at maximum power.
We divided the campaign into 3 stages:
Stage 1 - Expectation
We launched pieces on social media to let our Valvoline community know that something big was coming.
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Stage 2 - Launch
We divided the launch phase into two: generating awareness of the promotion and clearly explaining the mechanics of participating. As the platforms (Meta and Google) received information, we created traffic patterns that led to a landing page where people could learn more about the promotion and sign up to participate.
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Stage 3 - Maintenance
Once the platforms were loaded with information, we began implementing retargeting strategies to stay top of mind with the people who interacted with us during the promotion. Additionally, we created content linked to the promotion to keep our community engaged throughout the three-month period.
