/ Project

Honduras Maya - Celebrate Love in Every Corner Campaign

Application

The Honduras Maya Hotel asked us to create a campaign accompanied by a paid digital media strategy to encourage people to book and celebrate Valentine's Day at the hotel.

Solution

We created a campaign inspired by the discovery that the Honduras Maya Hotel offers different corners in a single space to celebrate the magic of love and friendship with your favorite person, thus the campaign "Celebrate love in every corner" was born.

As part of our advertising strategy, we ran different creative formats, leveraging Meta's artificial intelligence to help us boost the best-performing ones. The campaign targeted traffic to the WhatsApp channel where reservations were made. We also ran retargeting ads to people who had already interacted with us to close the conversion funnel.

Results

Scene reservations:

200%

*We doubled the expected number of reservations

CPC:

$0.04

CTR:

4.51%

Range:

446,580

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