/ Project

Promerica Bank - Qatar 22 Global Campaign™

Application

Contribute to the revenue goal set for the Qatar 2022 World Cup™ campaign with a digital advertising strategy using the campaign developed by Banco Promerica's Regional Marketing team.

Solution

We wanted to do more than just use graphic elements from the campaign, and with the Ob Media team, we created two commercials alongside Rely Maradiaga and Melissa Valeriano, two renowned public figures in the country, to create a video views campaign and a bumper ad campaign on YouTube.

Additionally, we leverage the segmentation capabilities of Meta® and Google Ads® to generate greater awareness at the graphic and video level around the campaign to the desired audience.

 

Results

Billing:

+20% of the goal

Stake:

36k people

Range:

14.3M

Total impressions:

19.8M

Video impressions:

498K   

% display:

50.62%

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